Setting Up AdSense Payments

Setting up your AdSense payments is easier now than it used to be. In the
bad old days, you couldn’t effectively set up your AdSense payments until
you reached $50 or $100 in revenues. Now, you can set up your payment
account and payment type almost immediately after you create your AdSense
account.
Everything you need to do is found on the My Account tab in your AdSense
account. The first thing you need to do is set up your payment account, so
follow these steps:
1. Point your browser to the AdSense Web site at www.adsense.com.
2. Sign in to your AdSense account and then click the My Account tab.
The tab should open to Account Settings, but if it doesn’t, select
Account Settings from the links below the tab.
3. In the third section of the Account Settings page — the Payee
Information section — as shown in Figure 16-1, click the Edit link next
to the Payee Information title.
You’re taken to a page where you can change or update account information,
such as your name and address
4. Enter your information or make changes to the existing information.
You’re asked to provide your name, address, phone, and fax information.
You can also choose the best time for someone from AdSense to
call you. AdSense employees don’t usually call, but this information is
requested in case a situation develops where the company needs to contact
you fast.
5. When you’re finished entering your contact information, click the
Save Changes button.
After you set up your payment account, you still have to verify the account.
For that, you need a PIN (personal identification number) from AdSense,
which isn’t sent out to you until you have at least $10 in AdSense revenue.
(AdSense used to send the PIN out when an account reached $50, but the
process struck AdSense users as a tad slow — hmm . . . maybe AdSense
wanted to keep the money for as long as possible? — so the company
reduced the amount to $10.) When you reach the $100 level, use the PIN to
authorize a payment to you.
I hear the grumbles already. You have to wait until you make $100 to get
paid? Yep. The cost of processing payments is pretty high, and in an effort
to make it less costly, AdSense doesn’t process smaller payments. Think of
it this way: If they were sending out checks to everyone who made under
$100 each month, the cost of issuing those checks would explode exponentially.
To cover the cost, AdSense would have to cut the percentage that you
receive for showing their ads, which means you’d make less money.
Rather than being aggravated because you aren’t getting paid immediately,
work to optimize your site and your AdSense income so that you’re generating
enough revenue to actually get paid as quickly as possible. If you’re not sure
what you need to do to optimize your Web site to gain the most traffic, flip to
I provide a thorough explanation of optimization there.

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