Here’s another facet of click fraud. Clicking contests are conducted when
someone who publishes AdSense ads creates a contest for which site visitors
must click an ad to qualify. The contest is usually monitored with a secondary
script that the Web site owner creates.
This artificially inflates the number of clicks that you receive on your
AdSense ads, driving up the revenues that your site generates. This is bad for
two reasons.
First, you’re creating an artificial bump in revenues. That means to maintain
that level of revenue, you have to come up with increasingly creative ways to
get people to click your AdSense ads until you’ve reached the point of outright
fraud. Never good.
Second, artificially inflating the number of times that someone clicks one of
your ads causes the system to be skewed on the Google side, too. The advertisers
have to pay more for advertising. Even more troublesome though is
that your site could be taken as a site that generates a lot of traffic and so
might benefit from a cost-per-impression ad.
Great news for you if you have a ton of traffic, but if you don’t, you could end
up on the losing end of that proposition. Being limited to cost-per-impression
ads also means that the advertisers that are specifically targeting your site
lose out. In turn, Google loses out on potential revenues.
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