Offline Marketing Strategies

Offline marketing strategies are probably the last type of marketing you’d
expect me to address when it comes to Web sites, but sometimes the offline
strategies can really work — it does depend on how you go about it, though.
Offline marketing strategies can be anything from press releases to T-shirts
to direct mailings. Think about all the commercials that you see during the
Super Bowl. How many of those commercials had Web site addresses
attached to them? Did you know that those companies paid millions of dollars
to have those commercials shown?
You may not be in a position to pay millions of dollars to have your Web
address plastered all over the television, but that doesn’t mean you should
avoid offline advertising methods. Some of the things that you can do on a
very small budget include putting magnetic signs on the side of your car,
wearing T-shirts with your Web address on them, doing radio interviews,
sending out press releases, sponsoring a little-league sports team, and the
list goes on nearly forever.
The trick with making offline advertising work is to make sure that you’re not
investing too much into it, and that it appears in front of the widest audience
possible. I wouldn’t suggest that you spend thousands of dollars on offline
advertisements, but spending a few hundred here and there could increase
your traffic in small, but valuable increments.
Ultimately, the best way to draw more traffic to your Web site isn’t a single
way but is more a combination of all the ways listed here. You have to work
to find the right balance of what works, but with enough time and effort, you
can get the word out there and draw in visitors.