Don’t Hide Your Ads

I know it sounds crazy, but some people do hide their ads. What they do is
hide the text of the ad, leaving only the URL visible in an attempt to make visitors
think that the URL is part of a list of links or a blog roll — the list of links
to other blogs that you (as a blog owner) recommend. Do I need to tell you
that Google frowns on this practice?
You might think hiding the nature of your links sounds like a great idea, especially
in the context of blending your ads into your Web pages as much as
possible, but it’s not. Don’t be fooled if someone tells you she’s done this and
it worked well for her.
If you try it and Google catches any indications that you’re doing something
deceptive like this, you’ll be banned from the AdSense program. What’s
more, you could also be excluded from search results generated by the
Google search engine.
If you intend to show AdSense ads on your Web site, let them be seen. You
can blend them with the other text on the page or even make the backgrounds
the same color as your page background. Don’t hide the text leaving
only the link visible. It might garner you a few clicks in the beginning, but the
end results could be disastrous.