Don’t Cut Corners

This rule is sort of a fall-back to don’t build your site for AdSense. When you
cut corners on your site, you take out all the elements that make people want
to visit the site. For example, cutting a corner would be using the same tired
articles that many other Web site owners are also using. Don’t do it. Users
quickly figure out that your site doesn’t contain quality content, and they’ll
move on to the next site.
Instead, take your time to create the best possible Web site to meet the need
your site was designed to meet. If you’re peddling information about kangaroo
farms, be the most comprehensive site on the Web about the topic. If
you’re selling pogo sticks, not only should you include a variety of different
models, but you should also include information that’s of value to your customers,
including how to care for the pogo stick, what types of tournaments
there might be, what associations there are, and what kind of creative activities
involve pogo sticks.
Give your visitors everything they’re looking for. This creates return visitors and
great word-of-mouth traffic (or buzz), which work together to increase the
amount of exposure for your AdSense ads. The more times people look at those
ads, the more likely they are to click them and increase your revenue stream.