Click fraud is just one of the underhanded methods that some people use to
increase their AdSense revenues. Whether you’re using click fraud or some
other deceptive practice doesn’t matter though. If you’re trying to get the
upper-hand on Google, you’ll probably fail.
That doesn’t keep some people from recommending the wrong methods of
increasing Web site traffic and therefore increasing AdSense revenues. What
do these people care if you’re kicked out of the AdSense program? You getting
kicked out doesn’t affect them at all.
It’s much smarter to avoid anything that seems less than honest. I talk about
some of the methods that you might see recommended — but that you
should never try — in the list here:
1. Cloaking: By putting one set of content in front of a search engine
crawler and then presenting users with another set of content, cloaking
deceives potential site visitors into believing they’re entering one type
of site when in fact they’re entering another.
Cloaking can apply to AdSense, too. If you’re using cloaking techniques,
you could be baiting AdSense ads for extremely high-paying keywords,
but the content on your site doesn’t relate to those keywords at all. Site
visitors click into your site, but because they don’t find what they’re
looking for, they often click the ads that are displayed instead.
Cloaking is a bad practice that Google figures out very quickly. When
they do, you pay the price for your deception — as in, kiss your membership
in the AdSense program goodbye.
2. Duplicate content: No one wants to see the same boring stuff all over
again — just like no one wants to watch reruns on TV — which is why
I’m always recommending that you use as much unique, fresh content as
you can generate, rather than loading up your site with content found
elsewhere.
What makes duplicate content so troublesome for AdSense is that if
dozens of sites all carry the same content, a limited number of relevant
ads can be shown on those sites. Duplicate content can also indicate
that a Web site isn’t regularly updated, meaning that it won’t have as
much traffic as a site that maintains dynamic content.
Google wants AdSense (and AdWords) to be successful. So, naturally, the
more diverse the sites are within a topic, the more ads that can be shown.
Although duplicate content probably won’t get you banned from AdSense,
it certainly reduces the effectiveness of your site and value of the ads that
are shown on the site. You know what that means: less revenue.
3. Hidden text: This is yet another “helpful hint” you may have suggested
to you in the context of improving the AdSense ads that appear on your
site. Hidden text involves text that, while present on your site, is colored
the same as the background so that it blends into the site and isn’t seen
by site visitors — only Web crawlers can read the text.
Most of the time, hidden text is used to target a specific keyword that’s
unrelated to the actual content of the site. People use this tactic to draw
ads for higher-paying keywords because these ads are likely to pay
better than the ads that appear based on the actual content that the visitor
sees.
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