Don’t Pay Others to Click Your Ads

Here’s another one that falls into the same category as not using clickbots or
holding clicking contests. Don’t pay other people to click your ads.
These kinds of programs are sometimes billed as affiliate programs. People
who put them together offer a portion of their revenues to a person or group
of people who in turn click their AdSense ads. That’s all great, and it might
even work for a little while, but eventually someone will squeal or Google will
catch on.
The penalties for falsely inflating your AdSense revenues can be stiff. You can
(of course) possibly lose your AdSense privileges, but there’s a darker side to
click fraud if you get caught with your hand deep enough in the cookie jar.
Google has been known to prosecute people who commit click fraud, especially
in cases that are considered extreme.
The best strategy for increasing your AdSense revenue and maintaining that
revenue long-term is to do it by-the-book. Use the strategies I talk about in
this book — all the chapters include some kind of strategy that should help
you increase your revenues — and avoid anything that can get you into hot
water with Google. Because you’ve gone about building your AdSense business
the right way, you’ll continue to see returns on your AdSense efforts for
a long time to come.