Video is one of the top technologies online right now. Everyone’s watching,
downloading, streaming, or creating it. You find video on a majority
of pages, and several services — including YouTube, GodTube, and Google
Video — make it possible for people to create and upload videos of interest
as well as find, watch, and/or download said videos.
No wonder AdSense is trying to tap into the video market. The popularity
of online video is almost as mind-boggling as the popularity of blogs or
podcasts or any other newer technology that no one expected to fly but
is taking the Web by storm. The draw is entertainment. The content
changes constantly and there are so many different types of video —
from those created by amateurs to professional documentaries to fulllength
television shows and movies — that there’s something to keep
everyone busy.
Add to the availability of a wide variety of videos the fact that Internet users
are logging on through broadband services more and more frequently, and
you have a mix that just works for video. To take advantage of it, AdSense is
monetizing videos in more ways than one, as this chapter makes clear.
When it comes to AdSense, consider another technology along with video:
AdSense for Google Gadgets. Google Gadgets are cool little programs and
downloads folks come up with that you can add to your Web site, blog, or
desktop that help you do stuff faster. For example, Google hosts a whole slew
of gadgets created by third parties that you can add to your iGoogle page —
your personalized Google page — that help you accomplish tasks faster. I
have an iGoogle page that features things like dictionaries, calculators, and
weather reports.
If you have some software-writing skills and can come up with your own
gadgets, you should strongly consider embedding AdSense ads into your gadgets
as one way to monetize the gadgets you create to share with others. If
you have a popular gadget like Weather Forecast by LabPixies or MP3 Player
by Mike Duffy, it could be a very lucrative way to create more AdSense
revenue.
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