Promoting Referral Ads

Referral ads seem to be different than other AdSense ads in more ways than
just how you create them. For example, it’s perfectly okay to promote your
referral ads — to a point. Although AdSense definitely doesn’t want you to do
anything to draw attention to your AdSense for Content ads, you have a bit
more freedom when it comes to highlighting other AdSense products:
AdSense for Search: Feel free to mention to your site visitors that you
have a search box they can use to find whatever.
Referrals: Refer away. It’s always best if you’ve actually used the products
you’re referring so that what you tell your visitors is accurate. Tell
them your thoughts about the products and share your stories of how
the product has performed for you.
You’re absolutely not allowed under any circumstances to draw attention to
the referral by telling readers to click it. Click Here graphics pointing to the
referral box and anything resembling a directive to click the button are not
allowed. Oh, you also can’t claim sponsorship — as in, This Web site sponsored
by that product.
Go ahead and write an article about the product that you’re sponsoring and
leave the referral text within the article as well as a referral graphic on the
right side of the page. You can even tell your visitors that you recommend
the product that you’re referring. Just don’t tell them to click the link or the
graphic, and don’t try to force a visitor to pay attention to the referral ad. Let
referrals naturally occur, based on your good experiences with the products
that you’re referring.