AdSense for Search ads are not the only AdSense ad type that requires two
clicks. Link units, which are a subset of AdSense for Content, also require
two clicks. Figure 5-2 shows you what I mean. Users click once on the link on
your page, which takes them to a list of targeted advertisements that looks
like a search results page . Users must then click one
of those advertisements for you to get paid. The neat thing about this (when
they’re used properly and work for you) is that often you can get paid for
multiple ad clicks from one display because users will follow the initial link
and then check out several of the ads on the results page.
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