Generating Other Types of Ad Code

Okay, if you’ve followed along in this chapter, you now have a better grasp
of the kinds of ad formats AdSense makes available to you. And, if you were
really good and read the opening section in this chapter, you know all about
generating the code for search boxes on your Web site. Generating the code
for other types of AdSense ads works pretty much the same:
1. Point your browser to www.adsense.com and log on to your AdSense
account.
2. Select the AdSense Setup tab.
3. Choose the type of ad that you want to have on your site — content
ads for text, search boxes to allow visitors to search, or video ads if
you use video on your site.
4. Select the ad size you want to have displayed.
5. Customize the ad to work on your Web site, using the color and display
customization options I show you in Chapters 3 and 4, as well as
earlier in this chapter.
6. Select the channel — the tracking information — you want to use for
the ad.
7. Click Submit and Get Code to generate the code for the ad.
8. After your code has been generated, copy and paste the ad code into
the HTML on your Web site.
Don’t worry if you’re not quite sure where to put the code. The next
section, “Code Placement for Optimum Traffic,” contains all the details
you need.
That’s it. The AdSense wizard walks you through making all the selections
that you need to generate the code. Then all you have to do is copy and paste
it into the HTML of your Web site. Of course, copying and pasting the code
isn’t as easy as it sounds. If it were, there wouldn’t be a dozen or more books
about improving your AdSense income.