AdSense for Mobile

Look around on any given day and you’ll probably see a few dozen people
using their cell phones. Most will be talking on them, but you’ll also find
plenty who are texting or even using the Internet.
Despite its smaller format and scaled-down capabilities, the mobile Internet
is gaining a lot of traction, especially among younger — Generation X and
Generation Y — users. These kids are always on the go, and they grab what
they’re looking for from the Internet while they’re in mid-stride. (Unlike me —
I’m a little more “mature” and find it difficult to read the screen on the phone,
much less search the Web!)
This younger generation also has a larger disposable income than adults —
folks who have mortgages, car payments, and credit card bills to think
about, not to mention the cost of providing disposable income to the
younger generation!
If that disposable income is available, why wouldn’t you want to tap into it?
Most Web site owners do feel that urge, so they’ve created mobile-friendly
Web sites that allow cell phone-enabled Internet users to access their content
whether those visitors are sitting on the bus or climbing the Rocky
Mountains. Of course, with mobile Web sites, Google will find a way to monetize
these mobile-friendly sites.
Enter Google AdSense for Mobile, which is a program that allows you to put
ads on your Web site that can be displayed on mobile browsers. Visitors surfing
your site with a mobile phone can see and click these ads, and you can
earn some bucks even in this smaller format.
Trying to harvest a bit of cash from mobile users does require some changes
to your Web site, though, and it also requires that you scale down some
AdSense strategies. Think small, in other words, but don’t freak. Thinking
small doesn’t require too much retooling. This topic contains what you
need to know to target those mobile surfers and add another stream to your
AdSense revenues.