Enabling Click-to-Play Capabilities

Putting AdSense video capabilities into place on your Web site differs a little
with each different type of video capability AdSense offers. The simplest path
to take involves using click-to-play video ads, whereas AdSense for Video is
definitely a bit trickier.
Implementing click-to-play video ads is as simple as choosing the right format
(large rectangle, square, wide skyscraper, and so on) and enabling graphic
ad displays. Choosing the right format for video ads isn’t actually part of the
video setup that AdSense offers but is part of the AdSense for Content setup
If you made your way through Chapter 5, this choosing-an-ad-format business
sounds familiar. Here’s the shorthand version:
1. Point your browser to www.adsense.com, log on to your AdSense
account, and then click the AdSense Setup tab.
2. On the AdSense Setup tab select AdSense for Content.
The AdSense for Content Wizard appears.
3. In the first section of the wizard, select the Ad Unit radio button and
then select either Text and Image Ads or Image Ads Only from the
drop-down menu to the right
Continue to set up the ad as I show you in Chapter 5. When you’re finished,
copy and paste the code into your Web site, and you’re all set. All that
remains is to wait for AdSense to place a click-to-play ad on your site.
You have no control over what videos get placed beyond enabling the
graphic format that click-to-play video ads require. Ads are placed when
they’re appropriate for your site.
Earning with click-to-play ads is the same as earning with other AdSense for
Content ads. Site visitors must click the ad and be taken to the advertiser’s
Web site for you to earn your payment on the ad.
When you get right down to it, nothing much different is going on in click-toplay
video ads. You create and add the code for your ads in the same way you
do for AdSense for Content ads. The only real difference is in the way the ad
displays. If you’re looking to draw a little more attention to your ads, this video
format might be a good way to go about it. You can’t blend video ads as well
into your Web site as you can text ads, however, so test any video ads before
you commit to replacing text ads that have already proven how they perform.