Audi Intelligent Motion Project





The “Intelligent Emotion” project was promoted by Audi in cooperation with Munich University of Applied Science. Design students were asked to create visionary ideas for the mobility of the future - from hybrid supercars to lightweight interior concepts.

Under the title “Intelligent Emotion,” students at Munich University of Applied Sciences, aided by Audi, have developed visionary ideas for the mobility of the future – from a hybrid supercar to an alternative concept for lightweight design of interiors. The results are presented in eleven future-oriented concept studies.

Audi Concept Intelligent Emotion Project“The next generation of employees is our future,” says Wolfgang Egger, Head of Audi Group Design. “That’s why sponsoring design students is one of our high priorities. With the “Intelligent Emotion” project we have obviously inspired them to find new and creative approaches for the future of personal transportation.”

The project was headed by Dr. Othmar Wickenheiser, Professor of Transportation Design at Munich University of Applied Sciences.

Wolfgang Egger and Stefan Sielaff, Head of Audi Design, mentored the project.

The objective of the design project was to present Audi as a sporty premium brand as well as a pioneer in technology and design.

Audi Concept Study By Maximilian Kandler Seat concept study by Maximilian Kandler

The balance between innovation and brand recognition was to be represented in a product with great emotional appeal that also conforms to the requirements of society.

The results are impressive,” says Wolfgang Egger. “The students have addressed the subject of mobility in the future with very well-conceived and lucidly presented approaches.

"Each concept, each model, contains at least one idea or feature that we could certainly conceive of as being included in a future production vehicle.”

During the creative process, Audi designers supported the students. "After all, they too are constantly pursuing innovative ideas to reinforce Audi's status as a leading brand in automobile design."

“What sets a good designer apart is the very special ability of conceptualizing the future and visualizing it in images,” says Stefan Sielaff, Head of Audi Design.

“Current developments such as alternative engine concepts or increased efficiency of our vehicles also call for answers from the designers. We find it fascinating how students approach such challenges – above and beyond the technical and regulatory requirements that the design of production cars has to meet.”

As Egger explains: “Emotion as a driving force must go hand in hand with responsibility as regulator. The students’ assignment was to develop esthetic approaches that reflect the new ecological, technical and social issues while also portraying an Audi as an attractive, sporty automobile. The results are of very high creative quality and provide plenty of substance for intensive discussions.”

The project results have been published as a book – with commentary by Audi’s chief designers. Published by Heel Verlag and titled "Audi Design Projekt", the book is available at booksellers for €29.90.

Below we report a selection of the projects.

Audi Concept by Maximilian Mandl

Audi Concept Design Sketch By Maximilian Mandl Audi Concept Design Sketch By Maximilian Mandl
Audi Concept Model By Maximilian Mandl Audi Concept Model By Maximilian Mandl

Audi Concept by Niels Steinhoff

Audi Design Sketch By Niels Steinhoff Audi Design Sketch By Niels Steinhoff
Audi Concept Model By Niels Steinhoff Audi Concept Model By Niels Steinhoff

Audi Concept by Sylvain Wehnert

Audi Design Sketch By Sylvain Wehnert Audi Design Sketch By Sylvain Wehnert
Audi Concept Model By Sylvain Wehnert Audi Concept Model By Sylvain Wehnert

Audi Concept by Fabian Weinert

Audi Concept Sketch By Fabian Weinert Audi Concept Sketch By Fabian Weinert
Audi Concept Car By Fabian Weinert Audi Concept By Fabian Weinert

Audi Interior Concept by Maximilian Kandler

Audi Concept Study Sketch By Maximilian Kandler Audi Concept Study By Maximilian Kandler
Audi Concept Study Sketch By Maximilian Kandler Audi Concept Study Sketch By Maximilian Kandler

Bertone Mantide Concept



At the Shanghai Motor Show Berton has unveiled the Mantide Concept, an extreme concept car previewed as Project M and based on the Corvette ZR1. The futuristic and aerodynamic design was created by former Pininfarina designer Jason Castriota.

Unveiled as a styling model at the 2009 Shanghai Motor Show, the Bertone Mantide - codenamed "Project M" - was created by a team led by Jason Castriota, who joined Stile Bertone on December 2008.

The development of the one-off was documented Bertone Mantide Conceptwith a series of video episodes named "Inside Project M".

The Mantide is based on the 2009 Corvette ZR1 and features a futuristic design inspired by the aerospace and Formula One worlds.

Among the main styling elements is the interplay of convex and concave shapes and the jet-style teardrop canopy with butterfly opening doors, similar to that of th Pininfarina P4/5, a previous creation of Jason Castriota.

The design languages also pays homage to some previous cars created by the Bertone studio, including the Countach and the recent BAT 11DK Concept.

Bertone Mantide Concept Bertone Mantide Concept

The aerodynamic lines were refined through extensive testing in a full scale wind tunnel, which resulted in a drag coefficient reduced by 25% (Cd 0.298) and a 30% improvement in down force.

Bertone Mantide ConceptThe use of carbon fiber for the body panels, interior trim/seats and wheels allowed to reduce the total weight by 100kg.

The main performances are a 0-100 km/h acceleration in 3.2 sconds and a top speed of 351 km/h.

Many details about the development of the concept car are available in the "Inside Project M" video series.

According to the first information the working prototype will be privately unveiled on April 23rd at the Balocco near Turin and will be on public display at the Concours d'Elegance at Villa d'Este.

For additional information visit www.insideprojectm.com or follow the dedicated channels on Twitter and Facebook.

From the official Press Release:

Bertone Mantide Design SketchMantide has been designed and engineered in collaboration with the renowned Danisi Engineering and "aims to be the world's greatest street legal performance car, wrapped in an iconic and radical Stile Bertone design."

Mantide's futuristic design draws equal inspiration from modern aerospace and the world of Formula One.

The iconic theme is clear to see: a teardrop-like fuselage which tightly encases the mechanicals and the passenger cell which is embraced by two prominent wrapping aerodynamic appendages.

Bertone Mantide Design Sketch Bertone Mantide Design Sketch

"While shockingly bold and technical, Mantide's unique design maintains a sensuality unique to Italian sports cars thanks to a futuristic interpretation of the classic Kamm Back two volume silhouette."


The aerospace inspired design aesthetic is further characterised by innovative yet beautiful forms which are fully driven by performance: the low-slung nose, jet fighter style teardrop canopy and butterfly opening doors, as well as the numerous air inlets and exhausts for maximum air efficiency.

Bertone Mantide Design Detail Bertone Mantide Design Detail Bertone Mantide Design Detail

Bertone Mantide ConceptMantide also boasts cutting edge aerodynamic performance fine-tuned in an advanced full scale wind tunnel.

Features include a Le Mans prototype-derived flat floor and diffuser as well as "flying buttresses" which help to increase aero efficiency, guarantee a lower drag coefficient and greater levels of down force.

The final aerodynamic results are class leading, with drag reduced by 25% (Cd 0.298) and a 30% improvement in down force.

The Mantide not only delivers greater speed and stability, but also more efficiency and therefore lower fuel consumption.

The Mantide promises even greater performance than the ZR1, due to significant weight savings and its highly advanced aerodynamics.

Bertone Mantide Concept Bertone Mantide Concept

Using carbon fibre for all body panels, interior trim, seats and even the wheels, the overall vehicle weight has been reduced by 100 kilos. The result is a 0-62mph in 3.2 seconds and a top speed of 351 kph (217mph).

Bertone Mantide Concept Bertone Mantide Concept
Bertone Mantide Concept Bertone Mantide Concept

Safety and chassis rigidity have been increased with the incorporation of an FIA regulation triangulated roll cage, light-weight carbon fibre racing seats and 4pt racing harness for track use.

Bertone Mantide At Shanghai Motor Show Bertone Mantide At Shanghai Motor Show Bertone Mantide At Shanghai Motor Show
The Mantide Concept at the 2009 Shanghai Motor Show (Source: Jalopnik)

(Source: Bertone)