France U-turns on public TV advertising

Posted: 02 Sep 2012 04:02 AM PDT

May be forced to abandon the telco tax

It might seem a no-brainer for the French government to revive prime time TV advertising on the France Television public channels, after all public finances are under relentless pressure, and the advertising ban was the controversial policy of the last government, brought in by Nicholas Sarkozy in January 2009. But the problem is that the leading commercial Network TF1, which initially enjoyed a bounce from the advertising ban on its rival public network, is now suffering from a deepening advertising slump itself and will lobby hard against a government U-turn, with many jobs at stake.…

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